Qualitative Research: Understand & Gather
Individual interviews and focus groups to gather in-depth Consumer Insights
Animation in : Belgium – France – Netherlands – UK – USA
Partners & Co-animation in : Spain – Germany – Italy – Sweden
Animation in : Belgium – France – Netherlands – UK – USA
Partners & Co-animation in : Spain – Germany – Italy – Sweden
QualReal: Understand & Validate
Observation and individual interviews on location to gather live shopper / visitor insights and behaviour
Observation and in-store interviews (hyperMarkets – shopping centres – small shops – banks – night clubs – bars...)
Observation and in-store interviews (hyperMarkets – shopping centres – small shops – banks – night clubs – bars...)
Quantly - Qualty: Quantify & Adapt
Qualty = Qualitative Research backed up by behavioural measurement (eye tracking or quantitative research)Quantly = Quantitative Research enriched by a limited number of qualitative groups or interviews
Consultancy: Experienced Guidance
Potential measurement for brands and innovations: what potential can I reach (budget management)
Strategic planning: what are the marketing priorities
Briefing management: to deliver an impactful briefing
Communication assessment: pre research scripts assessment – pre shooting communication assessment
Research Tools management: for highest return on investment and optimised use
Strategic planning: what are the marketing priorities
Briefing management: to deliver an impactful briefing
Communication assessment: pre research scripts assessment – pre shooting communication assessment
Research Tools management: for highest return on investment and optimised use
Coaching: You…just better
Presenting skills: Become a listened presenter and enjoy it !
Team Management: Inspire and develop the others as well as yourself
Strategic thinking: For an organised Marketing
Project Management: Communication and innovation development
Team Management: Inspire and develop the others as well as yourself
Strategic thinking: For an organised Marketing
Project Management: Communication and innovation development
